Since 2002, King of Hoops (KOH), has branded itself as a premier event and sports marketing firm specializing in the cultivation of the elite basketball lifestyle. Formally known as the Southern Classic Roundball Invitational, KOH currently host one of the nation's top summer Pro Am tournaments along with several community based events annually. KOH events bring out current and former NBA, D-League, Euro-League and top amateur players from around the world to showcase their talents among other top athletes.
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A 1991 graduate from Texas Tech University, Mike first stepped into the world of sports administration when, as part of the sports and recreation staff, he trained over 300 basketball officials. After graduating from T.T.U., Mike gained valuable experience as a technical recruiter in Dallas, Texas before moving east to Atlanta, Georgia three years later. While in Atlanta he became a Regional Director responsible in starting the Atlanta branch, where he led a staff of nearly twenty recruiters and account managers. He then opened a second location in North Atlanta in 2007. In 2000 Michael founded 9RCORP ( HYPERLINK "http://www.9rcorp.com/" www.9rcorp.com ) a basketball officiating company in Atlanta, which quickly grew to 125 officials who handled games across the region. Michael's administrative skills helped 9RCORP to where it is today - currently one of the largest privately owned sports officiating companies in the Southeast. In 2004 he sold 9RCORP in order to devote his full attention and time to one of his most enjoyable projects –King of Hoops (formally known as The Southern Classic Roundball Invitational- SCRI). Founded in 2002, SCRI started with 10 men’s teams from Georgia, South Carolina and Alabama - as a result of Mike's leadership- steadily grew to more than 30 summer Pro-Am basketball teams ranging from L.A. to New York City- hence the name change to King of Hoops. In 2007 he created Reckord Group, LLC, an international marketing and basketball consulting firm promoting and facilitating basketball events and player interaction across the globe. From 2010 to present he has taken the only team representing the USA to participate in the QUAI 54 (Worldest Greatest Streetball Event ) in Paris France. Mike and his wife Alicia have worked with companies such as Nike, Jordan Brand, Pepsi, Gatorade, Verizon, Atlanta Hawks, NBA TV and numerous other organizations. Mike currently holds position as COO of The National Basketball Retired Players Association- Atlanta Chapter, he is a member of the 2013 Final Four Atlanta Hosting Committee and he also sits on the board of community for Positive American Youth, Making the Transition, and he is the former President of the Fair Oaks Youth Basketball League. Michael is married to Alicia Reckord and is the father of 5 children.
Alicia Reckord is a valuable member of the KOH tour strategy team. Alicia attended Florida A & M University and worked in the health insurance industry as a employee trainer in Miami, FL. She relocated to Atlanta, Georgia in 1999 and began a career as a technical/corporate recruiter working for companies such as Robert Half International, Technical Resource Group and Affiliated Computer Services. Alicia, along with her husband Mike Reckord, co-founded 9RCORP, a basketball officiating company in Atlanta, which grew to 125 officials. After her husband sold 9RCORP, Alicia joined Michael in directing their attention to the Southern Classic Roundball Invitational (SCRI), helping make it the largest and most highly regarded Summer Pro-Am basketball events in the Southeast. In 2007 she co-founded Reckord Group, LLC, an international marketing and basketball consulting firm promoting and facilitating basketball events and player interaction across the globe. Alicia also founded A Duchess Affair-Atlanta, an event planning company specializing in corporate meeting, weddings and special events. Alicia is board member and marketing coordinator for the Fair Oaks Youth Basketball League. Alicia is the proud mother of 5 children.
Crystal is a new addition to King of Hoops, and is anxious to combine two things she loves-marketing and sports. Crystal is a graduate of Florida A&M University and completed her Master’s Degree in Marketing at Clark Atlanta University. She is excited to be a part of King of Hoops where she can share her passion and knowledge. As a volunteer with King of Hoops since 2004, Crystal has assisted in many capacities behind the scenes and has personally witnessed the tremendous growth of the organization. She is a true believer in giving back to the community. As such, in addition to volunteering with King of Hoops, she has also given back by sharing her time with the Boys and Girls Club of America, Habitat for Humanity, and tutoring local school children. Crystal’s professional and community affiliations include: National Black MBA Association, American Marketing Association, Florida A&M University National Alumni Association (Metro Atlanta Chapter).